Hi, I'm Tung An —
A Product Designer with Software Engineering Background.
I take a user-first, business-driven approach, crafting intuitive designs that drive conversion, retention, and monetization through scalable, data-driven solutions.
With experience spanning growth-focused startups and enterprise organizations, I specialize in accelerating go-to-market strategies while ensuring product experiences are intuitive, scalable, and aligned with both user needs and business goals.
# Current Role
Design Lead
Leading design initiatives impacting 5M+ talents and 60K+ organizations across Southeast Asia
- 64% efficiency gain through chat-driven job matching redesign
- 2x employer response rate from 9.7% to 18.4% through a new conversational hiring approach
- Led the mobile-first expansion into the Vietnamese market, optimizing user experience and driving adoption
- Drive UX strategy across product, engineering, and business teams
# Previous Experience
UX Designer
Led VinID's loyalty program redesign
- 30% increase in voucher conversion
- 3x higher user engagement in gamification
- Built analytics dashboard for UX metrics
Manager, Technology Consulting
Led UX strategy for retail clients
- Won LOTTE Mart's SpeedL consulting project
- Secured full-scale UX transformation package
UX Designer
Redesigned Lazada's payment experience
- 17% growth in digital wallet adoption
- 14% reduction in cash payments
Product Designer
Designed kids' social app for APAC
- 100K users in first week
- 1.2M users in 8 months (20% monthly growth)
- 70% reduction in signup errors
Web Designer
Led interactive design initiatives:
- Launched on-demand service app in Thailand achieving 10x more job posts
- Led interactive design team for ad design & development
UX Developer
Delivered complex internal systems:
- Built comprehensive internal portal covering logistics, HR, invoices, reporting
- Implemented complex interface in 2 weeks with engineering team
Front-end Developer
Developed innovative solutions:
- Developed and maintained major module for TOSHIBA SmartTV
- Designed and implemented hybrid mobile & tablet app for elderly shopping
- Won pilot app contract, securing major deal with Swiss company
# Selected Work
# My Expertise
Technical Foundation
Engineering background enables seamless collaboration between design and development, ensuring feasible and scalable solutions.
Strategic Impact
Data-driven approach to design, whether it's improving user engagement, optimizing conversion rates, or scaling product experiences across platforms.
Collaborative
Bridge user needs and business goals through cross-functional collaboration and strategic product thinking.